Brand Safety Alliance - US Supplemental Privacy Notice

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No Sale of Personal Information

We do not sell, lease, rent, or transfer personal data to third parties for monetary or other consideration.

Sharing of Personal Information

The CCPA defines “sharing” personal information to include providing personal information to third parties for certain online behavioral advertising purposes. Pursuant to this CCPA definition, we “shared” personal information with third parties for customized and personalized marketing and advertising in the past 12 months, including identifiers, internet or other similar network activity, and inferences drawn from other personal information. The recipients of this personal information are prohibited from using this shared personal information except to provide services to us or as otherwise required by law.

We recognize the right for California residents (and all other individuals regardless of where they live) to opt-out of the “sharing” of personal information by clicking on the Do Not Share My Personal Information link in this notice and on our website. You can also request that we not share your personal information by emailing us at privacy@brandsafetyalliance.co.

Use of Sensitive Personal Information

BSA does not use sensitive personal information, as defined in the CCPA, for any purpose other than:

• providing the services or goods requested by our customers
• preventing, detecting, and investigating security incidents
• detecting and responding to malicious, deceptive, fraudulent, or      illegal actions
• to ensure the physical safety of natural persons
• for short term, transient use, including but not limited to,      nonpersonalized advertising shown as part of a consumer’s interaction with      us
• to service accounts
• to verify or maintain the quality or safety of products, services,      and/or devices that are owned, manufactured, manufactured for, or      controlled by us
• for employment purposes

As a result, the right to limit use of sensitive personal information under the CCPA does not apply to our activities.

How to Exercise Your Rights

You can make a request to exercise your rights to know, access, correct, delete, transfer (portability), opt-out of marketing, or restrict sharing of your personal information by emailing us privacy@brandsafetyalliance.co. You also can send your request by mail to:

Brand Safety Alliance, LLC

Attn: Legal – Privacy
100 S. Mill Ave
Tempe, Arizona 85281 USA.

If we require additional information to process your request, we will contact you by email or mail.

Use of Authorized Agents

The CCPA allows authorized agents to make requests on behalf of California residents to exercise their personal information rights. To exercise rights on behalf of a California resident, authorized agents must provide us with evidence they are authorized to make the request.

To make an authorized request, please email us at privacy@brandsafetyalliance.co. Authorized agents can also send their requests to Brand Safety Alliance, LLC, Attn: Legal – Privacy, 100 S. Mill Ave, Tempe, Arizona 85281 USA.

Please note that we will confirm the authorized agent’s authority and send any personal information directly to the California resident on whose behalf the agent is acting. No personal information will be provided to the authorized agent.

Time To Respond

We will acknowledge your request to exercise your rights within 10 business days after receiving the request. Under California law, we have 45 days to respond to your inquiry and may add an additional 45 days depending on the complexity of your request. Please note, however, that as a general rule we normally respond to requests within 30 days as set forth in our global privacy notice.

Supplemental Colorado, Connecticut, Montana, Oregon, Texas, and Virginia Disclosures

Our Global Privacy Notice applies to all Colorado, Connecticut, Montana, Oregon, Texas, and Virginia residents. The following supplemental disclosures are specifically required by state law.

Colorado, Connecticut, Montana, Oregon, Texas, and Virginia regulate the processing of “Personal Data”, which generally has the same definition in those state laws as Personal Data is defined in our global privacy notice. We recognize all requests to exercise state privacy rights as including both personal data under applicable state law and Personal Data as defined in our global privacy notice.

Mandatory Disclosures

• We process the following categories of personal data: identifiers/contact information, demographic information (including gender      and age), payment card information, commercial information (such as information about your business), internet activity, audio and electronic information, and inferences.
• The purposes for processing your personal data are described in our global privacy notice.
• We may disclose all of the categories of personal data described above to the third parties described in our Global Privacy Notice.
• We process the following categories of personal data for targeted advertising purposes: identifiers, demographic information, commercial information, internet activity, and inferences.

The Right to Opt-Out of Marketing and Advertising

We recognize the right to opt-out of targeted marketing and advertising communications. You can exercise this right by sending us an email at privacy@brandsafetyalliance.co. If you are a customer, you can also opt-out of targeted marketing and advertising communications by setting your advertising and marketing preferences in your account. You also can send your request by mail to: 

Brand Safety Alliance LLC, Attn: Legal – Privacy, 100 S. Mill Ave., Suite 1600, Tempe, Arizona 85281 USA

We also recognize the right to opt-out of the processing of personal data for targeted advertising through a third party authorized by you to act on your behalf. We reserve the right to use commercially reasonable methods to authenticate your identity and the authorized agent’s authority to act your behalf. Authorized agents may make such requests by sending us an email, or mailing the request to Brand Safety Alliance LLC, Attn: Legal – Privacy, 100 S. Mill Ave, Suite 1600, Tempe, Arizona 85281.

How to Exercise Your Rights

You, or an authorized agent, may make a request to exercise your rights to know, access, correct, delete, transfer (portability), or opt-out of marketing by emailing us at privacy@brandsafetyalliance.co. You, or an authorized agent, can also send your request by mail to:

Brand Safety Alliance, LLC

Attn: Legal – Privacy
100 S. Mill Ave, Suite 1600, Tempe, Arizona 85281 USA.

We reserve the right to use commercially reasonable methods to verify your identity and the authority of any authorized agent to act on your behalf.

Time To Respond

Under state law, we have 45 days to respond to your inquiry and may add an additional 45 days depending on the complexity of your request. Please note, however, that as a general rule we normally respond to requests within 30 days as set forth in our Global Privacy Notice.

Right of Appeal

If we reject your request, you have the right to appeal that denial by notifying us that you disagree with our decision by email at privacy@brandsafetyalliance.co or by mail at: Attn: Brand Safety Alliance LLC, Legal – Privacy, 100 S. Mill Ave, Suite 1600, Tempe, Arizona 85281.

If you choose to appeal, please explain why you believe you are entitled to receive the information requested despite our denial. We will respond to any appeal within 45 days.

Right to Complain to Attorney General

If we deny any request you made under our Global Privacy Notice or this state supplemental notice, you may file a complaint with your state’s attorney general.